HOT SEAT LAB

FIRST INTERACTIVE EVENT

THE HAGUE

JUNE 4, 2026

13:00–18:30

BY APPLICATION ONLY

80 - 100 FOUNDERS

FOUNDER EVENT

HOT SEAT LAB

FIRST INTERACTIVE EVENT

THE HAGUE

JUNE 4, 2026

13:00–18:30

BY APPLICATION ONLY

80 - 100 FOUNDERS

FOUNDER EVENT

Go Dutch Market

Founder Interactive Event
Go Dutch Market

How to Sell in NL

First Interactive Founder Event

June 4, 2026, The Hague, 13:00 – 18:30

Saturnusstraat 95, 2516 AG Den Haag
June 4,2026

The Hague
How to Sell in NL

we are different

Not another meetup.

A room built for action.

An interactive offline event for startups and founders entering the Dutch market. We break down how it really works – from buyer mindset to getting customers – with practical insights and proven tools. Live business audits and structured networking included. Investors and mentors can spot opportunities and see founders in action.

WHO SHOULD ATTEND

Startup & Early-Stage Founders
Scale-up Owners & Business Builders
Investors & Angels
Mentors & Domain Experts
Strategic Partners
Hot Seat Live business audit on stage
Real numbers, real pressure, real decisions. Every participant in the room joins the discussion, asks questions, and shapes the session.
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One founder steps up. 40 minutes. No slides full of theory — just a real business, on stage, getting worked on in front of everyone. Revenue, pricing, sales, team, strategy. Everything is on the table.

You're not in the audience. You vote, you challenge, you push back. The founder gets pressure-tested feedback from 80 people who've been in the same seat. The room gets 3–5 insights they can apply to their own business today — seen through a real company, not a case study.
This is what honest feedback looks like. Not polite applause. Not vague advice. A real business getting better in real time.

What you leave with:
At least 3 insights you can apply to your own business today. And if you're in the Hot Seat — a clear picture of exactly what's working, what's broken, and what to fix first.
Founder Speed Rounds Fast
Think speed dating - but for business. Every round, you sit across someone new: a founder who's scaled,
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an investor who's backed, a mentor who's seen it all. 6 minutes. One real conversation. Then the bell rings and you move on.

Every round is timed. Every seat is intentional. You get more relevant conversations in 2 hours than most people get at a 3-day conference.

What you leave with:
8–12 meaningful conversations in 2 hours. You've met founders at every level - and at least 2 of them will matter for your business. Not business cards. Real conversations with people who understand what you're building and why it's hard.
Role-Based Matching Startup · Investor · Scale-up · Partner · Mentor
Each role gets a colour-coded wristband so you always know who you're talking to.
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NETWORKING STRUCTURE
A space where founders don't just connect. They evolve.

ROLE-BASED NETWORKING SYSTEM
Each participant receives a color wristband:

Partner - Companies seeking collaborations
Investor - Angels, funds, private investors
Startup - Early-stage founders
Scale-up - Established business owners
Mentor - Advisors & experts


This allows:
- Faster relevant conversations
- Clear identification of decision-makers
- Structured networking during breaks

This Is What a Founder Day Looks Like.

Every Hour Has a Purpose. Every Person Has a Role.

Hands-On Founder Event · June 4, 2026 · 13pm/18.30pm · Facilitated by Frank and the Backs
Saturnusstraat 95, 2516 AG Den Haag

13:00 pm – 13:30 pm

WELCOME & TRIBE ACTIVATION

Pick up your wristband. Grab a coffee. Scan the room - you already know who's who before the first word is said.
What you will get here:
5–10 specific people you need to talk to today - matched by role, challenge, and intent.
13:30 pm – 15:00 pm

HOT SEAT: LIVE BUSINESS AUDIT

One founder steps up. 40 minutes. Real numbers, real pressure, real decisions - made live on stage. You're not in the audience. You vote, you challenge, you shape the outcome.
What you will get here:
At least 3 insights you can apply to your own business today - seen through a real company, not a case study.
15:00 pm – 15:30 pm

STRUCTURED NETWORKING BREAK

No awkward small talk. Your wristband does the work - connect by role, not by luck. Investor finds startup. Mentor finds who to back. You find the right person in minutes.
What you will get here:
3–5 concrete contacts with a real reason to follow up - not just a name in your phone.
15:30 pm – 17:30 pm

FOUNDER SPEED ROUNDS

Think speed dating - but for business. Every round, you sit across someone new: a founder who's scaled, an investor who's backed, a mentor who's seen it all. 6 minutes. One real conversation. Then the bell rings and you move on.
What you will get here:
8–12 meaningful conversations in 2 hours. You've met founders at every level - and at least 2 of them will matter for your business.
17:30 pm – 17:50 pm

5M+ Investor Keynote

Featured speaker:
Jan Verkooijen

Partner at newVOC with 25+ years of experience at the intersection of IT, financ  e, and deal-making. Also active within Frank & the Backs as a Funding and Investment Readiness Advisor.

He has led €5M+ funding rounds, multiple M&A transactions, and co-investments across the Dutch and European startup ecosystem.

Having built and scaled a global software company with 50+ engineers, Jan brings hands-on expertise in buy-and-build strategies, SPVs, and high-impact funding deals.

In this session:
A practical breakdown of what it takes to become investor-ready in Europe — how to structure your company and deals, meet investor expectations, and position your business for successful fundraising and scaling.
17:50 pm – 18:15 pm

LEAN BUSINESS ABROAD, LOW RISK, REAL RESULTS …

LIFEHUCKS HOW TO MAKE OVER €1 MILLION IN REVENUE WITH ONLY ONE FULL-TIME EMPLOYEE
Featured speaker:
Mihail Maron

Owner of Imkerpur, an international E-commerce company specializing in honey sales on Amazon.

Mihail built a lean international business model focused on automation, efficient systems, and sustainable growth — without large teams or excessive operational costs.

In 2025, his company generated over €1 million in revenue with only one full-time employee, proving that profitable international expansion can be achieved with smart structures instead of complexity.

Working through marketplaces like Amazon, Mihail developed scalable E-commerce operations with minimal risk while maintaining high profitability and operational flexibility.

In this session:
A practical breakdown of how to launch and grow a lean business abroad with controlled risk, smart automation, and scalable E-commerce systems.
18:15 pm – 19:00 pm

BORREL & NEXT MOVES

Drinks. Conversations. One rule - every person in this room says their next move out loud. In front of people who will remember and follow up.
What you will get here:
Not business cards - commitments.

Why Founders Choose ATNA Events Over Every Other Event.

LIVE AUDIT
1

One founder. One stage. 40 minutes of real strategic decisions made live – with every person in the room voting, challenging, and shaping the outcome. Not a panel. Not a talk. A real business getting worked on in front of you.

CURATED ROOM
80- 80

Founders, investors, mentors and scale-ups – hand-picked for every event. No random crowd. No tourists. Every person in the room is building something or backing someone who is.

ACTION OUTPUT
1 %

Every single participant leaves with a defined 30-day action plan – built during the event, said out loud, in front of people who will follow up. Not a notebook full of notes. A commitment.

NOT JUST ACCESS – REAL VALUE

Standard Ticket

Full Event Access

€99

The core experience for founders who want clarity, connections, and real outcomes.

Includes:

Time dedicated to making real progress on your business
Practical insights and frameworks you can apply immediately
Learn from real business challenges and see how solutions are built live
Fast, structured networking with relevant people
Connect instantly with the right people — no random conversations
Stay focused and energized throughout the day
Useful tools and resources to support your work after the event
Access key insights anytime after the event
Stay connected and continue conversations
Keep valuable contacts and follow up easily

Plus:
You will get an unique tool that helps you identify weak points in your business and define a clear plan of action

VIP

Full Access + Extended Experience

€299

For founders who want deeper access, visibility, and high-value connections.

Includes everything in Standard, plus:

Stay close to key moments and conversations
Get direct feedback and clear direction for your business
Advanced tools and resources to support your growth
Turn insights into action with dedicated support
A special opportunity available only to VIP participants

VIP only:

Access to upcoming closed meetups and exclusive events (by selection only)

Entry by review only

Supported by Partners Who Believe in the Right Room

Strategic Partners
Media Partners
Sponsors

Interested in becoming a partner?

Goodie Bag Partner
€250
Limited availability
Silver Partner
€550
Only 5 spots available
Gold Partner
€1 250
Only 2 spots (application required)

Check Partnership Packages for Further Information

Ready to Join the Room?

Spots are limited to 100 founders. We review every application – so the room stays curated, relevant, and worth your time. Apply now and we’ll confirm your place within 48 hours.

Not sure yet? Talk to us first – we’ll help you figure out if this is the right room for you.

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    Saturnusstraat 95, 2516 AG
    Den Haag
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    Tickets info

    Elena

    Programmer Detail

    Aleksandra

    The Right Room Changes Everything

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