Go Dutch Market
Founder Interactive Event
Go Dutch Market
How to Sell in NL
First Interactive Founder Event
June 4,2026
The Hague
How to Sell in NL
Not another meetup.
A room built for action.
An interactive offline event for startups and founders entering the Dutch market. We break down how it really works – from buyer mindset to getting customers – with practical insights and proven tools. Live business audits and structured networking included. Investors and mentors can spot opportunities and see founders in action.
WHO SHOULD ATTEND
read more
You're not in the audience. You vote, you challenge, you push back. The founder gets pressure-tested feedback from 80 people who've been in the same seat. The room gets 3–5 insights they can apply to their own business today — seen through a real company, not a case study.
This is what honest feedback looks like. Not polite applause. Not vague advice. A real business getting better in real time.
What you leave with:
At least 3 insights you can apply to your own business today. And if you're in the Hot Seat — a clear picture of exactly what's working, what's broken, and what to fix first.
read more
Every round is timed. Every seat is intentional. You get more relevant conversations in 2 hours than most people get at a 3-day conference.
What you leave with:
8–12 meaningful conversations in 2 hours. You've met founders at every level - and at least 2 of them will matter for your business. Not business cards. Real conversations with people who understand what you're building and why it's hard.
read more
A space where founders don't just connect. They evolve.
ROLE-BASED NETWORKING SYSTEM
Each participant receives a color wristband:
Partner - Companies seeking collaborations
Investor - Angels, funds, private investors
Startup - Early-stage founders
Scale-up - Established business owners
Mentor - Advisors & experts
This allows:
- Faster relevant conversations
- Clear identification of decision-makers
- Structured networking during breaks
This Is What a Founder Day Looks Like.
Every Hour Has a Purpose. Every Person Has a Role.
Hands-On Founder Event · June 4, 2026 · 13pm/18.30pm · Facilitated by Frank and the Backs
Saturnusstraat 95, 2516 AG Den Haag
WELCOME & TRIBE ACTIVATION
HOT SEAT: LIVE BUSINESS AUDIT
STRUCTURED NETWORKING BREAK
FOUNDER SPEED ROUNDS
5M+ Investor Keynote
Jan Verkooijen
Partner at newVOC with 25+ years of experience at the intersection of IT, financ e, and deal-making. Also active within Frank & the Backs as a Funding and Investment Readiness Advisor.
He has led €5M+ funding rounds, multiple M&A transactions, and co-investments across the Dutch and European startup ecosystem.
Having built and scaled a global software company with 50+ engineers, Jan brings hands-on expertise in buy-and-build strategies, SPVs, and high-impact funding deals.
LEAN BUSINESS ABROAD, LOW RISK, REAL RESULTS …
Featured speaker:
Mihail Maron
Owner of Imkerpur, an international E-commerce company specializing in honey sales on Amazon.
Mihail built a lean international business model focused on automation, efficient systems, and sustainable growth — without large teams or excessive operational costs.
In 2025, his company generated over €1 million in revenue with only one full-time employee, proving that profitable international expansion can be achieved with smart structures instead of complexity.
Working through marketplaces like Amazon, Mihail developed scalable E-commerce operations with minimal risk while maintaining high profitability and operational flexibility.
BORREL & NEXT MOVES
Why Founders Choose ATNA Events Over Every Other Event.
One founder. One stage. 40 minutes of real strategic decisions made live – with every person in the room voting, challenging, and shaping the outcome. Not a panel. Not a talk. A real business getting worked on in front of you.
Founders, investors, mentors and scale-ups – hand-picked for every event. No random crowd. No tourists. Every person in the room is building something or backing someone who is.
Every single participant leaves with a defined 30-day action plan – built during the event, said out loud, in front of people who will follow up. Not a notebook full of notes. A commitment.
NOT JUST ACCESS – REAL VALUE
Standard Ticket
Full Event Access
€99
The core experience for founders who want clarity, connections, and real outcomes.
Includes:
Plus:
You will get an unique tool that helps you identify weak points in your business and define a clear plan of action
VIP
Full Access + Extended Experience
€299
For founders who want deeper access, visibility, and high-value connections.
Includes everything in Standard, plus:
VIP only:
Entry by review only
Supported by Partners Who Believe in the Right Room
Interested in becoming a partner?
Goodie Bag Partner
€250
Silver Partner
€550
Gold Partner
€1 250
Check Partnership Packages for Further Information
Ready to Join the Room?
Spots are limited to 100 founders. We review every application – so the room stays curated, relevant, and worth your time. Apply now and we’ll confirm your place within 48 hours.

